Get Your Light Entrepreneur Website in Shape with These Tips

Table of Contents

1. Define the goal and scope
2. Build the foundation correctly
3. Write content from the customer’s perspective
4. Make contacting you effortless
5. Ensure speed and usability
6. Get the basic SEO right
7. Add trust-building elements
8. Measure and improve
9. Keep the site alive
10. Consider the fastest route to publishing
11. A quality result is created with a professional

Define the goal and scope

Start by asking what the site should achieve. Is the main goal bookings, quote requests, or phone calls? Once the goal is clear, the scope will follow naturally.

For many light entrepreneurs, a simple structure with a homepage, services, about, and contact is enough. If your offering is broad, create a separate page for each service so customers can quickly find what they need.

Build the foundation correctly

Choose a clear domain name that’s easy to pronounce.
An email with your own domain increases trust.

Your web host or managed platform should handle:

• backups
• SSL certificates
• sufficient performance

When the basics are in place, your site will be fast and secure.

Write content from the customer’s perspective

In one sentence, explain what you do and for whom. Continue with concrete benefits and examples.

On a service page, answer these three questions in order:

1. What
2. How
3. What happens next

Include a price range or starting price if possible — it reduces unnecessary questions.

Place a call-to-action clearly at the top of the page and repeat it at the bottom.

Make contacting you effortless

The fewer clicks, the better.

Display your phone number, email, and contact form in the same view.

If you use bookings or prepayments, place the button prominently:

• at the top of the homepage
• at the start of service pages

Don’t forget a thank-you message and confirmation email so the customer knows their message was received.

Ensure speed and usability

Fast websites deliver better results:

• compress images
• avoid heavy videos at the top of the homepage
• keep plugins to a reasonable number

Text should be easy to read on mobile as well.
Make sure you have:

• sufficient contrast
• clear navigation
• consistent buttons

Test your site on different devices before publishing.

Get the basic SEO right

Keep one clear topic per page.

• Use concise titles
• Add descriptive subheadings
• Name images sensibly

Write a meta description for each page that matches what the customer is searching for.

Link between service pages and include contact details in the footer.

When the basics are done well, your visibility will improve without heavy SEO measures.

Add trust-building elements

• A short introduction and a photo of yourself make the service more personal
• Show references, logos, or short customer testimonials
• Clearly state where you operate and the areas you serve

A privacy policy and cookie notice should be on every site — they signal professionalism.

Measure and improve

Install analytics right from the start.

Track:

• where visitors come from
• which pages they spend time on
• how they contact you

Choose 2–3 metrics to focus on, such as:

• number of form submissions
• booking clicks
• phone button taps

Make small improvements monthly and check their impact with the numbers.

Keep the site alive

• Update opening hours, prices, and service descriptions regularly
• A news section or blog is useful only if updated — otherwise, a simple clear structure works better

Set aside time four times a year for a general cleanup and take a backup before making major changes.

Consider the fastest route to publishing

If you need a website quickly, start with a one-page solution:

• value proposition at the top
• services briefly explained
• an about section
• a couple of references
• contact details

Once the basic version is published, expand into service pages and add booking or payment options.

Done is better than perfect, as long as the foundation is solid.

A quality result is created with a professional

If you want to ensure a professional outcome, explore your options by submitting a request for proposal on Nerot.fi.

This Finnish service, operating since 2010, has over 8,000 registered freelancers and agencies.

You’ll quickly see different implementation approaches and prices and can choose a partner with whom collaboration works smoothly even after the launch.